As Coursework 3’s deadline date ends this week,the link below will redirect you to:
Additional details and other project milestones such as recommendations,promotional videos and pictures etc.. can be found along the Blog.
https://drive.google.com/folderview?id=0B7c8lu9vSUhoS0FEeEllODQ0RnM&usp=sharing
After a full week of video shooting and video editing, below is the final result of the promotional video for HouseTrader Malta. The video’s main aim is to provide a brief introduction of Malta and then promote a specific property which is available for purchase as the bargain of the month. The video lasts 1 minute 45 seconds. To attract all types of viewers the video was uploaded to YouTube and embedded among the different social media networks identified in the social media plan:
Teaser video:
Promotional Video:
Video Editing Software Used:
Image Editing Software Used:
Video Properties:
The audio track used for this video has been downloaded for free from jamendo.com:
The website states that you can copy, distribute, advertise and play this album as long as you:
Therefore, since this will be solely used for educational purposes and not for commercial reasons, the artist’s name was listed in the credits at the end of the video.
This week gave a start to the video storyboarding, the main idea is to create a promotional video for HouseTrader Malta. As all good videos start with, one needs to storyboard the ideas and identify the main elements needed prior to start video shooting. Below is the storyboarded idea:
The video’s main aim is to introduce Malta to viewers and promote a specific household listed as the bargain of the month. In addition, further details about the company will be listed throughout the video. Keep Alert for more updates to come!!!
This post contains a skim through all the different social media tools being used by the real estate agency and showing the actual promotional stuff which is publicly available to users. Using these tools, we can target both registered and un-registered users because social the content in the company’s pages is publicly available for everyone:
This week serves as the starting point for bringing the social media campaign into action. Below, one can find the links to the newly created social media networking site pages and their contents:
This week I have dedicated time to produce a Social Media Plan which explains how will the Real Estate Agency create an effective marketing campaign. Based on the previous analysis of social media and the identified recommendations, the social media plan tackles all aspects to effectively promote and strengthen HouseTrader Malta’s name in the current real estate market.
Social Media Plan can be found in Google Drive via the link below:
https://drive.google.com/file/d/0B7c8lu9vSUhocGwtQy1NekU0WDg/edit?usp=sharing
Recommendation 3
Maintaining professionalism on social media networks.
Whether we love it or hate it, social media is here to stay. Socail media is in use worldwide because it is considered as a simple way of staying and touch and communication with families and friends, sharing ideas, photos and other interests.
The fact that social media is an open and free for all environment creates concerns to social media page administrators. This is because nowadays, formality on social media is minimally adopted. Therefore, to create a successful social media plan one need to use professionalism which as a result allows in improving the public image of the agency.
There are a variety of do’s and don’ts when speaking about professional use of social media some of which are:
Obviously, there are much more other points and studies focusing on the best practices towards professional use of social media. However, I will try and maintain this professionalism throughout the entire social media plan.
Links Used:
http://www.wikihow.com/Behave-Professionally-on-Social-Media
http://www.dynamicchiropractic.com/mpacms/dc/article.php?id=56556
http://socialmediatoday.com/isra-garcia/1311351/responsibilities-and-tasks-social-media-professional
Recommendation 2
The way that social media has shaped nowadays’ lifestyles requires companies to make use and invest in different social media networks to promote their products or services. However, it is of utmost importance that the company creates a clearly defined social media strategy.
The main factors towards success are the maintainability of social media, appropriate use of branding together with responsible and professional administrators to post and monitor comments.
Maintaining social media is not easy considering the vast range of social media networking sites available globally. Yet, one must understand the best practices into how a company should maintain its content and take these as recommendations for the proposed fictitious real estate agency: Continue reading
Recommendation 1
Based upon the all the research findings and assessment of social media use by similar real estate agencies, below one can find the four recommend social media tools being proposed for the fictitious HouseTrader Malta Real Estate Agent:
Continue reading
This area follows Week 2- Post 2 which is related to the different social media marketing tools currently being used by the two real estate agencies being assessed. This discussion attached in a Google Drive link includes an in-depth research study of what are the most effective social media networking sites currently being used. Utmost focus will be given to Remax and Perry Real Estate Agencies respectively.
In my next post, I will submit my recommendations following the analysis attached below.
**Due to the amount of images and text indentation, I provided this document as a pdf file. Clicking the link below should redirect you to the location of the pdf file:**
https://drive.google.com/folderview?id=0B7c8lu9vSUhoS0FEeEllODQ0RnM&usp=sharing
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