Week 2 – Post 2 – Research and Analysis of similar Real Estate Agencies

In this post, we have determined the currently used social media networking sites by the real estate agencies similar to our fictitious company. This is followed by a study of the most effective tools to measure the effectiveness social media marketing. As a result, at a later stage, an in-depth study will be performed to determine what are the most effective social media network sites one should opt to make use of. This assessment will provide enough knowledge for me to recommend what type of social media should be used together with identifying the main steps to a successful Social Media Plan.

Remax Malta

Remax Logo

Website: http://www.remax-malta.com/

Facebook Page: https://www.facebook.com/maltarealestateremax

LinkedIn Page: http://www.linkedin.com/company/1932770?trk=tyah&trkInfo=tas%3ARE%2FMAX%20MALTA%2Cidx%3A1-1-1

Twitter Page: https://twitter.com/remaxmalta

YouTube Page: http://www.youtube.com/user/remaxmaltaproperty

Pinterest Page: http://www.pinterest.com/PropertyMalta/

Google+: https://plus.google.com/s/remax%20malta

Remax’s view into social networking:

“We have a combined existence of over 80, 000 followers that receive our Exclusive Added Value Listings properties through their Newsfeeds on a daily basis. We also create a dedicated Facebook tab so that we can distribute your property on the Facebook adverts platform, where we target over 180, 000 followers through an aggressive campaign where we attract 100’s of visitors directly to your property. RE/MAX Malta is also very active on Pinterest, having the largest following in Malta, Twitter, Linkedin and Google Plus”.

Analysis Subject 2:

Perry Estate Agents

Perry Real Estate Logo

Website: http://www.perry.com.mt

Facebook Page: https://www.facebook.com/pages/Perry-Real-Estate-Malta/136527596417524

LinkedIn Page: http://www.linkedin.com/company/3096674?trk=tyah&trkInfo=tas%3APerry%20malta%2Cidx%3A1-1-1

Twitter Page: https://twitter.com/perrymalta

YouTube Page: http://www.youtube.com/channel/UClsedvTFh0RoVCHavhtfB3g

Pinterest Page: http://www.pinterest.com/perrymalta/

Google+: https://plus.google.com/111583798642436544153/about

Perry’s view into Social Networking:

“Our rapidly expanding social media network will get your property in front of more people than ever before and all at the touch of a button! The real estate market is changing and we’re moving with it! “Like us” on Facebook and keep up to date with all the latest price reductions and exclusive offers with our daily posts”.

Perry Estate Social Networking pages

Social Media Monitoring Tool/s:

Wildfire, a division of Google is one of the world’s largest social media marketing provider. It provides a free social monitoring tool which will help me identify the main trends, differences and limitations of the businesses being analysed.